I have an English website, and I have built more than a hundred outbound links. The website has been more than half a year, and there is no ranking on Google. The websites of my peers are not as grand as mine, and there are only a dozen outbound links, but their Google rankings are better than mine. why?
Increase the value of content and actively social diversion, and outbound links will always be generated naturally
I took a look at the website of his colleague K. It was built by wordpress and uses a free theme. It looks ordinary and ugly. The Title & Description is so-so, with very little anchor text, and the pictures are not very beautiful.
But what stands out is: K carefully wrote about the process flow, raw material comparison, key points of purchase, common problems in product installation, stories with customers, analysis of several common categories in the US market, and several best-selling products on Amazon. There are several pages for category comparison. K's several outbound chain websites are of relatively high quality.
Through link analysis, it is found that K is often active in a furniture forum, question-and-answer communities, Quara, etc. There I left links to pages on my website about craftsmanship, precautions for product installation, and comparisons of several categories that are common on US retail platforms.
Compared with many people who leave links straight to the point: hi, there are some experience of xxx furniture here: https://www.xxxx.com , K’s way of leaving links is more natural. He always writes about 2/5 of the content in more detail before giving the link.
If you need more info, please check here https://.
In addition, K made some videos and uploaded them to Youtube, and put a link to his own website article in the video introduction.
Don't take it too seriously nofollow
Maybe you know that Quora, Youtube will automatically add rel=nofollow to these outbound links, so that search engine spiders will not crawl the websites of these links (this is very common, after all, any website must control the weight of SEO and not follow the visitors) link out).
So maybe you feel that doing all this is useless. But rel=nofollow just tells the spider not to crawl, and the weight will not be transferred, but the webpage may still be included (I have verified this).
In addition, nofollow can control the behavior of search engine spiders, but it cannot control the behavior of web browsers. As long as the viewers are interested, they will click, and there will be a steady stream of traffic entering from these channels. The entry of traffic has brought a lot of uncertainty to the subsequent development of things.
For example: I found that several people in the furniture business forwarded articles from K website to their own blog sites, and gave outbound links to K website, all without nofollow. Some people also share on social platforms. Although social platforms will automatically add nofollow to shared links, the same reason, after more traffic, will gradually produce healthy and natural outbound links without nofollow.
Therefore, K, a humble peer of a website, gained traffic and outbound links through some simple layouts.
Why can't more than a hundred outbound links beat K's dozen? If you have hundreds of outbound links and can't rank a keyword at the top, then I'm afraid you really have to stop and look for deep-seated reasons.
In addition to the problems of poor content and weak drainage, the main problem is that the quality of outbound links is too poor, and the way of building outbound links is too eager for quick success.
Sources of high-quality outbound links
In my opinion, the high-quality outbound links (regardless of the nofollow factor) that corporate English websites can obtain are the following:
Categories
For example: DMOZ. Maintained and managed by thousands of volunteers around the world as a non-profit website, Dmoz was once considered the most important website directory navigation on the Internet. Search engines believe that Dmoz is the most credible directory site, and being included in the category of Dmoz will greatly enhance the status of this website in the category of related websites in search engines.
Google regards Dmoz as an important reference for website inclusion. Website login to the open classification directory DMOZ can get calls from other classification directory websites, so you can submit your own station to DMOZ.
Maybe you will think that DMOZ is an outdated directory website, but I still remind everyone to pay attention, don't underestimate DMOZ.
Social Platforms
Twitter, Facebook, Linkedin, Google+, Instagram, Pinterest... All kinds of social SNS platforms suitable for dissemination and promotion of your products can be used to actively build corporate user homepages.
Video platform
Statistics show that after Google acquired Youtube, YouTube video searches are almost half of Google web searches. And in Google's business ranking, the importance of youtube has firmly ranked first.
Calculated by the number of searches, YouTube has surpassed Yahoo and Microsoft Bing and is the second largest search engine in the world.
If you can pay attention to the video, it may be able to bring you a lot of traffic.
Q&A platform, industry forums, high-quality blog recommendation
Industry forums take time to accumulate, half an hour a day is enough to be active.
Pay attention to the questions of some Q&A platforms, just like you follow the questions of Zhihu related categories.
Gradually develop the habit and thinking of using Google instead of Baidu to search, and slowly you will accumulate a lot of good blogs.
News websites
Such outbound links are not easy to obtain. However, if you can provide any valuable news related to your company, you can also contribute and try to get outbound links.
Since this kind of news needs to be manually edited and published, some media organizations or intermediaries have their channels to find ways to insert some articles, so you may also have a chance.
Commercial links from authoritative websites
Every industry has authoritative websites. The links obtained from these websites may be free, paid or subject to certain conditions. These authoritative websites have high weight in themselves, which is equivalent to "high, rich and handsome".
Of course, it is not easy to obtain outbound links for such websites, because authoritative websites will not easily link to other websites. It's a little difficult to be friends with Gao Fushuai, isn't it?
There are many ways to obtain incoming links. In addition to the normal way, there is also a huge gray chain and black chain industry. Of course, we don't recommend this kind of link acquisition method, so I won't say more here.
link quality
It has been said above. If your links are all from comments on some blogs, or product or company pages on B2B websites, the quality of such outbound links is poor, and no amount of them will be effective.
But beware: too high a quality will not do! For example, suddenly there are four or five high-quality websites giving you one-way inbound links, and you can’t help but smile from ear to ear, but Google will be cautious about this sudden change:
Why do the big bosses vote for a recommendation vote for a younger brother who doesn't show his mountains and waters at the same time?
Obviously, the behavior of increasing high-quality outbound links too quickly is very suspicious.
As mentioned above, the quality of outbound links of B2B websites is poor. It is true that B2B websites are full of duplication and spam, and it is not recommended to spend time and energy on B2B websites.
Link source distribution
It is best to have more sources of outbound links for you. There are all kinds of websites, and naturally the links obtained by the content are the best.
link acquisition speed
Normal and healthy outbound links should grow slowly over time. A certain range of fluctuations is allowed, but if there are large fluctuations, it is very suspicious, and it is likely to be judged as fraudulent purchase of links on the website.
Links normally obtained by content are generally very long-lasting. However, the paid link fluctuates greatly. It may be found that the effect is not good after paying, and the effect is not achieved, so it is canceled, resulting in a large fluctuation in link growth.
Website group
There are a lot of people who are also doing multi-way cross-linking between several websites. In fact, for the intelligent analysis capabilities of the Google search engine, it is very simple to detect this kind of link. What's more, many website domain names are very similar, and they look like websites group.
Avoid this way as much as possible, just concentrate on making a good website.
We do not recommend quick success. Not saying this will necessarily result in a penalty, but it will add a few points to your website cheating score sheet. Even if you don't punish now, you are not far from punishment.
Pay attention to internal and outbound link building
In the building of outbound links, almost 90% of people link all incoming links to the homepage. In fact, a single outbound link on the homepage is not very conducive to the building of outbound links. Too many links to the homepage may be judged as excessive use of friendship links.
Some people may think that the homepage of the website has the highest weight, and importing links to the homepage can fully absorb the weight. If you have very few outbound links, consider this OK. If there are a little more outbound links, we should pay attention to spreading them out as much as possible.
The best way is to link the channel page, content page, and homepage of the webpage, and distribute the outbound incoming links evenly on the website, so that the value of the overall website does not just stay on the homepage.
Using some SEO tools, you can easily find out the proportion of the outbound incoming links of the homepage to the outbound links of the entire website. For example, the most authoritative tools in the SEO field: SEMrush, Ahrefs, etc.
For the English websites of business companies, I am afraid that very few websites will be willing to link to the product pages. Therefore, adding various content channels on the website and creating more valuable text content is also one of the ways to build internal and outbound links.
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